All posts by blogger

Pay-per-click – An Alternative Choice To Seo

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Most individuals who have a professional website are aware that SEO is necessary for any website to remain successful. SEO, or search engine optimization, can be used to help a website’s search engine rankings and enable customers to find their website more readily. SEO is really the most fundamental method of Web advertising and is provided by most online marketing agencies. These agencies typically also provide pay-per-click services. PPC is another crucial step in advertising websites online, and it is something that needs to be done along with SEO.

Some site owners make the error relying on SEO exclusively. SEO gives you the ability to bring increased traffic to any website, but the frequent steps needed to keep up with it are time intensive and need to be handled by someone who knows all the current ways to be in compliance with search engine rules. People who do not possess much experience with SEO make mistakes that keep them from getting their website ranked high enough for customers to find them easily.

Unless you are a SEO whiz, it is highly recommended that you hire an online marketing agency to do the work for your site. These people will implement a mixed strategy that uses email marketing, SEO and PPC. With PPC, the agency will get your site to appear in the advertising column of top search engines. They will also get your site to appear as ad banners on other Internet sites.

PPC management is a challenging process that is best accomplished by a professional agency. You have the opportunity to designate your own cost per click; this is definitely where most people make their mistake. Most inexperienced people assume that they should try to save money and choose the least expensive price for each click through to their website. When the cost is this low, other sites that have set their cost-per-click at a higher rate will be given more consideration and appear more often. Experts know which keywords will bring success and the correct price to select for each click through to your website.

A mix of SEO and PPC is the perfect way to generate the maximum amount of traffic. An effective email marketing plan should be used as well. You can have a sign up box integrated on your landing page and have site visitors submit their name and email. This makes them subscribers who will receive notices, updates and newsletters that you send out. Studies have verified that subscribers are a lot more likely to make purchases or sign up for paid services; they are also more likely to become regular customers rather than a one-time visitor. Increasing conversion rates is a necessity if you are using your site for commerce, and email marketing is the ideal way to increase revenue.

Of the scores of sites on the Internet, an amazing number of them are inactive and are practically abandoned by their owners. People frequently give up on their site because they can’t get enough visitors. Web marketing techniques like SEO and PPC require time for it to take full effect. People often give up within the first few weeks when they do not see any results. Just as you are recommended to hire a plumber for a leaky faucet, you are recommended to hire an Internet marketing firm rather than try to advertise your site on your own.

SEO Junkies Guide Indexing Vs. Crawling

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Understanding how search engines work is crucial to understanding how search engine optimisation (SEO) and rankings can be improved. The two main methods used by SEs for gathering information on keywords and web pages are indexing and crawling. In this guide, the SEO Experts at SEO Junkies examine both terms and what they mean for SEO.

How Does Indexing and Crawling Work?

SEO Junkies have realised the importance in knowing the difference between these two processes is for improving SEO.

What Is Indexing?

Indexing has two different definitions which can make it a little confusing to understand. One is a colloquial meaning for the word -Indexed-. This is essentially when a website shows up on Google or other search engines. What this means is that pages have been added to a search engine’s database (indexed) and therefore show up on the search engine.

Indexing in its real sense is something different. Pages are indexed by a search engine during the crawling process. Once a webpage has been crawled, relevant information such as keywords, phrases and their locations will be collated by the relevant search engines. The search engine will then use its algorithms to look these up in their database, like the index in a book, in order to locate pages and publish them on their search engine.

What Is Crawling?

Crawling is the process by which search engines classify and catalogue website data, which is then indexed. This is done through the use of web crawlers or Robots.

Crawlers begin their process by using a list of web addresses from previous crawling attempts, and by using a website’s site map to determine which pages to crawl. Web crawlers will then go through a site’s internal links in order to find data and keywords to index.

Website owners can give specifics about what parts of their websites can and can’t be crawled through the use of robot.txt files. Essentially, these regulate a web crawler’s access to a site and determine which parts of their site can be indexed.

However, some search engines – such as Google – will take robot.txt files as advisory files. This means that they can still crawl and index your site without your permission. Some crawlers will even target directories you have disallowed as part of your robot.txt file.

Understand Indexing and Crawling with SEO Junkies

Indexing and crawling can be confusing. Luckily, the SEO experts at SEO Junkies are available to help.

SEO Junkies are experts with extensive knowledge of best practice SEO. As such, they have a deep understanding of how search engines work, their processes and how this can affect a websites’ search engine optimisation.

To learn more about SEO Junkies’ services, or to talk to one of their SEO experts, visit their website today, give them a call on 0845 373 0595 or email them at .

Sources: http://searchengineland.com/how-search-engines-work-really-171556, https://www.google.com/insidesearch/howsearchworks/crawling-indexing.html

Selecting An Seo Package For Your Business

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Small businesses around the world have grown to realize the importance of SEO in the growth of their businesses. Selecting a SEO service provider that can help you get your business on the right track is an important factor. With hundreds of SEO service providers available in the market today this could be very confusing. When it comes to selecting a SEO package that can work for your businesses growth you cannot just rely on what your SEO service provider has to say. You need to personally understand what needs are to be addressed by your SEO package so it can focus better on getting desired results. There are many SEO providers that are ready to cater to your need. They have standard packages that you can select from or you can also have a customized SEO package made for you keeping your business needs in mind. One thing that you need to be careful of when selecting a standard SEO package is that it may not include all the essential services you need. Though you may have an option ofadding them on for a fee, it is better to avoid such packages and such SEO providers. The question then is what should be included in a good SEO package? In this article, we will try and answer this question.

Below are few things you may want to check before considering a certain SEO package for your business:

Research & Analysis: Your SEO package needs to include research on the keywords and key phrases relevant to your business. It also needs to provide an up to date analysis on the ranking of each keyword and key phrase.

Recommendations: The package should also include recommendations in regards to the keyword rankings, on-page optimization and off-page optimization.

Article Writing: You package should also include writing articles which are rich in keywords and key phrases and are relevant to your business. You can either submit your own articles or have the SEO provider have the articles written for you, though this may cost you an extra fee but is still quite affordable.

Directory Submissions: Your SEO package may include directory submissions. However, you need to check the number of directories being used.

Additional Services: You may also want to consider some additional services which are optional like, Social Bookmarking, Social Media Marketing and so on.

Blog Posting: This may be an added feature which may come at a nominal cost and which is worth having in your SEO package.

Reporting and Tracking: Apart from the things mentioned above, your SEO package should include a comprehensive reporting and tracking system that keeps you up to date on how all the various techniques used by your SEO service provider is helping your business grow.

When your SEO service provider offers you a SEO package, try and see if they include all these things. If not then you may want your SEO package to be customized to best suit your business. When selecting your SEO service provider and package, do not settle just for quantity, but ask for quality. You may want to ask for credible references and check the performance of your SEO provider by comparing results.

The key to your success lies not only in selecting an affordable SEO package but in selecting an SEO package that works for your business.

Reasons Why Hiring A Professional SEO Company Is Important

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Do you really need an SEO service provider? Can they really make a difference to your online business? These are the common questions asked by newly established online businesses. If they do not have any knowledge in the world of online advertising, they are probably asking if hiring a professional SEO provider like SEO Norwich can really make a difference.

Search Engine Optimization (SEO) is a very important part of the online business community. If you want to make sales online, you need to perform SEO methods to make sure that you will have more web traffic and more customers. But, some business owners who do not fully understand how they work are asking a lot of questions about this especially when it comes to hiring an SEO professional like SEO Norwich.

If you are in doubt on the services offered by these professionals, here are some of the reasons why hiring professionals like SEO Norwich is very important for your online business.

Majority of Web Traffic Comes from Search Engines

Aside from search engines, how do people find websites on the Internet? If they haven’t seen your website, it is not possible for them to know your website’s URL. Basically, most of the traffic comes from search engines and people rely on these search engines when they are looking for information or if they are looking for something to buy. You will need a professional to help your website rank on the different search engines and for it to be visible to people who are searching for the products and services that you are offering.

There are Thousands of Websites on the Internet

With thousands of websites on the Internet, do you really think that you are the only that is offering your products and services? If you are selling gadgets, you will probably see thousands of companies from around the globe that are selling the same thing. It means that the competition is greater. The only way for you to compete with these companies is to hire a professional such as SEO Norwich. They will help your business compete with other businesses on the same niche.

It is More Affordable?

Just imagine the amount that you will have to spend by paying TV stations for advertisements and printing out thousands of flyers and billboards just to advertise your products and services. You will surely spend thousands of dollars just to get the attention of your customers. Well, if you hire SEO professionals to promote and advertise your website, you do not have to pay thousands of dollars just to get the results that you want.

Experience and Knowledge

You can expect that the SEO professionals like SEO Norwich have enough knowledge and experience on the field. Actually, it will depend on the company that you will hire but most of the service providers out there are experienced and knowledgeable professionals that will not only help you promote your website but also provide some helpful ideas to improve your online business.

David Duncan is the sales director at Square Social, an enterprising digital marketing agency which provides social media services, content creation and SEO Norwich services.

Some White Hat Seo Services Guidelines

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At the time you adopt white hat seo services your online business will be in the safe hands and you will be able to gain best results.

White hat seo are mainly the techniques that can be used by you as the website owner for the benefit of your business. These are the techniques used for marketing in the search engines like Google. These methods are search engine friendly techniques. These are the tricks that are accepted well through the search engines and they work in favor of your business.

Usage of keywords

Keywords can prove to be very helpful in your online business but what matters is how it is being used. As per white hat seo you need to make use of keyword in title, posts, image tags and other such things. One thing you need to know is that keyword analysis and usage of the same is the foremost step in carrying out SEO of your site.

Natural incoming links

Gaining natural incoming links is a part of white hat seo services. Creating your own links for the site can be easy however you need to put in efforts to get links from the other sites. This is something very good in the eyes of the search engines and it will help you to gain good ranking in the result page.

Internal links

It is essential that you make sure that you make use of internal links wherever possible in the content of the site. With this you are making your site visible in search engine. This will also help in identifying your content as it will be relevant to the keyword of the page. Through this you will be able to make visitors stay on your site for long. This will also lessen down the bounce rate of your site.

Quality content

One of the things that play a major role in seo is having quality content. Make sure that you regularly update your content of the site. The sites that have regular updates are appreciated by the search engines a lot. Make sure that you content is relevant to the site. You also need to ensure that the content is informative and fresh. This will grab the attention of visitors to your site.

Guest blogging

This is one of the white hat seo technique that involves getting in touch with the blogger which belongs to your niche and ask them to write in the guests posts for your blog. This is one of the effective way through which you can promote and gain attention of the new audiences.