All posts by blogger

Seo Consultant Tells How To Develop Rss Feeds

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There might be numerous online resources which you might be using or referring to time and again for remaining updated. This is where the RSS feeds help significantly. Using these RSS feeds you can get the latest updated information from all the relevant internet resources at one place. For the search engine optimization operators, RSS provides a way to build up the links and even update the same. Therefore, RSS is important for the SEO Sydney operators. But, how does one create the RSS feeds and how can you achieve the same on your website?

You need to have the knowledge of scripting the XML (extended markup language) for making these feeds. If you do not want to make use of these, you can even use the online software and tools for this purpose. The very first line of the RSS feeds needs to be the XML declaration. In the declaration part, you will have to tell the version of the XML which you are using as well as the encoding shall be done for the same. SEO consultant can tell you that it is only after this declaration is set right, that the next step of opening the RSS tag will be meaningful. It can be done by writing the RSS version in the first tag and the channel in the next one. All the new feed items would now go inside these tags.

After this, the next step is to write the RSS feed information. This includes the title, description and the link of the resources, be it the articles, the blogs or any other item. The lastbuilddate tag shall specify the date in a particular format and be adjusted to the GMT timings. The dates shall be compliant with the RFC 822.

SEO Sydney expert would then be working to get the RSS items included in the feeds. Each item has a link, description and a publication date and guid. This information for each item is included within the item tag.

Thereafter the channel and the RSS tags are closed. The final step of the feed creation is the validation. After these are validated, the SEO Sydney Company submits the same on the websites which allow for posting of the RSS feeds. This is done in the same way in which the SEO experts do the submissions to the different types of directories.

It is important that you also pay attention to a number of other things while creating the RSS feeds. You must make sure that the content of the RSS feeds is correct as per the browser type. If the user agent is Mozilla, then the RSS content is better had in text/
Xml format for IE, Firefox, Safari browsers. For the others, the file format shall be application/ rss+xml.
A little research and experience in the development of the RSS feeds can be helpful for SEO Sydney company to drive the traffic to the sites, increasing their relevance for the search engines.

Work With Utah Seo Company

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With the increase within the penetration of the net access and folks changing into a lot of and a lot of privy to the uses and benefits of the net, SEO has become a quite vital tool increase the reach for your product and services among the folks. The SEO stands for computer programme optimisation and involves creating the foremost acceptable use of the net tools to realize access to the massive user base work on the net. you’ll be able to do any of your vital work right sitting at your home on the net right from booking a railway price tag to doing all your preparation or official procedure. the net has created the life straightforward and currently you’ll be able to do all of your work sitting at your home with none got to visit anyplace.

In the contemporary world the net has become the alone medium wherever you’ll be able to target an outsized variety of individuals quickly conjointly decreasing the value of advertisements on different mediums. the quantity of individuals thronging to the net to understand regarding the services and product and conjointly for doing on-line looking is increasing at a quick rate. Seo involves dealing and mistreatment the correct techniques to focus on an outsized variety of individuals to push your product and services on the net. Whenever a personal desires to shop for a service or product, he or she searches on the search engines to understand a lot of this and this can be the correct time for the business folks to push their product and also the services because the individual typically goes with the web site or product that ranks on high results of the search engines. The seo Beehive State companies facilitate in obtaining the highest rankings on varied computer programme results.

The companies and folks managing SEO services use varied techniques and tools to induce the highest rankings within the computer programme results for his or her purchasers. Since the rankings will a large impact on the revenues of a specific company the marketplace for the seo services is increasing at a quick rate. The seo services typically deals with managing the web site of a consumer in an exceedingly a lot of higher and effective means. By rising the standard of the web site and online page and following the rules of the webmaster issued by computer programme for example no duplicity of the content, no deceptive info, correct information, client friendly interface area unit a number of the factors that area unit vital for obtaining the highest rankings within the computer programme results.

You can conjointly rent a SEO firm to assist you get the upper rankings within the search results of the search engines like Google, Yahoo, Bing etc. you’ll be able to conjointly rent a seo company Beehive State to assist you get the highest rankings.

Seo companies in Utah , Seo company Utah , Web Design Utah

Top 10 Seo Copywriting

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I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I’ll gladly share my findings with you.

Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation. Not to mention, all keyphrases are not the same, and all sites are not the same. In addition, this experiment takes no account of link popularity, which is a huge factor in achieving high rankings. With that said, let me show you how I took the home page of one of my sites – that didn’t even rank in the top 50 – and caused it to rank in the top 10.

First of all, I’m not a big fan of checking rankings on a regular basis. I don’t run ranking reports for all my sites to be sure they are all in the positions I want them in for every given keyphrase. I’ll do it from time to time just to satisfy my own occasional curiosity. This experiment began when I noticed the home page of one of my sites was ranking highly for a keyphrase that didn’t seem to appear anywhere in the text. Upon further investigation, I saw that the keyphrase was included in the ALT tags (a.k.a. image attribute tags) and that it was also included in the title tag.

I knew ALT tags previously carried a lot of weight with the engines, but had been downgraded in importance because site owners had badly abused the tag. Had ALT tags been reinstated in their level of importance? I decided to find out.

Keyword #1 was currently in the ALT tags and the title tag, so I decided to eliminate the keyword in the title tag. This would let me see if the ALT tags alone could hold the position in the search engine results pages (SERPs). To make things more interesting, I also decided to research and find a keyword that was a little more competitive and insert it into the title tag. On the same day I removed Keyword #1 from the title tag, I inserted Keyword #2. My home page was not ranked in the top 50 at that time for Keyword #2.

A few days later, the Googlebot came by and boosted my home page to position #18 for Keyword #2. Not bad! The page fell one spot (from #17 to #18) for Keyword #1 since the removal of the phrase from the title tag.

Keep in mind, these are not the most competitive keywords ever known. They each got between 100 to 200 searches a day. Also, the home page of this particular site had been (and still is) well ranked for years for other keyphrases and had a positive legacy with Google.

Five days later, Keyword #2 was moved up three notches to a ranking of #14 while Keyword #1 stayed the same. Things remained in their status quo for roughly 10 days and then began to shift again. Keyword #1, the original that was previously in both the ALT tags and the title tag, vanished completely. It was not found in the top 50. Keyword #2, that was only found in the title tag and nowhere else, dropped to position #25.

Four days later, Keyword #2 was back up in the rankings and was now at #16. To see if I could improve rankings further, I began to make small tweaks to the page attributes. I added Keyword #2 to the ALT tags (taking the places where Keyword #1 had once been), and I also added Keyword #2 to the body copy. The keyphrase was added to one, bold sub-headline and at three places within the body copy: none of which were above the fold. It was not added to any primary headlines that used tags, and no keyword density formula was followed for the body copy. No other pages on my site used this term as anchor text in links pointing to the home page. That gave the page keyword placement in the:

? Title tag

? ALT tags

? Body copy

Seven days later, the home page hit the top 10 for Keyword #2!

So, what does all this mean? Simple. There is no single primary factor in search engine rankings. It takes balance, testing and tracking to find out what works for your particular pages. Your best bet is to do exactly what I did? begin one step at a time and track your progress. Did something cause a positive movement? Keep it. If something causes a negative shift, take it out.

I’m not finished with this page yet. I’ll keep trying different things from time to time just to see what happens. Maybe I’ll add anchor text links from the internal pages to the home page. I might try writing articles with keyword-rich anchor text links to help boost the rankings more. There are many acceptable practices I can implement for this page (or any page) that will allow me to observe the shifts in ranking. As the old saying goes, “Don’t put all your eggs in one basket.” A diversified approach to SEO copywriting that includes tags, copy and links is always a wise start down the road to top 10 rankings.
by SEO Copywriting Services

Comparing Top Seo Reseller Companies

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As SEO reselling services continue to prevail online, more and more freelancers and marketers pursue a program or company that offers it.

Basically, SEO reselling is a process of reselling SEO services offered by an SEO company in exchange for a hefty commission. It is a service suitable for site owners and online businesses who wish to provide SEO to their clients, yet is unable to do so due to lack of knowledge or experience in the field of SEO. Everyone wins in the SEO reselling system. The SEO company gets reselling agents to expand their online presence and sales; the reseller is able to provide SEO services to his/her client and even get commission for doing so; the end clients are able to access SEO services more easily and conveniently.

Joining the top SEO reseller plan is an easy and simple step since there are no special requirements or qualifications. The hard part is finding the top SEO reseller plan to enlist in. Apparently, the only quality resellers must possess to join an SEO reseller company is to have a knack for persuading people and excellent marketing skills. So where do you find the top SEO reseller?

Browsing the web, you’ll encounter a myriad of top SEO reseller plans and companies offering them. Each one will try to draw you and other potential resellers in with benefits, incentives and high commission rates. Unfortunately, not all of these programs are what you can consider top reseller plans. Some are fake and just out there to scam people.

To start comparing top SEO Reseller plans, you must first know what plans are available. The variety of plans an SEO reseller company offers are simply diverse. General plans include white label, also termed as private label SEO, co-branded agency, and referral SEO. These plans are all specifically developed and created to accomplish a certain range of distinct company requirements and needs.

When comparing the top SEO reseller plans, you should choose a company that allows you to modify the plan in order to synchronize with your personal and business qualities. Through this, you will be able to reach your reselling goals quick and effective.

Compare the commission rates of each top SEO reseller plan. Opt for one with the best commission rate. Also, check if there are any incentives or additional service features that are given to resellers from the SEO company. Some top SEO reseller companies award such gifts and incentives for their reselling agents.

Lastly, compare the top SEO reseller company’s reputation and credibility. No matter what level of commission they offer, it will be of no avail if they aren’t credible or reputable.

Tips For Developing Your Seo Campaign Plan

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One of the most common mistakes when a company decides to invest in SEO, whether in-house or with an agency is the lack of understanding of the importance of the development of the SEO campaign plan. Often the most difficult core competitive keywords are chosen without considering the issue of profitability, as many companies hope to move up on the search engines for these broad industry keywords. SEO is not just about being seen it has to be about profitability further down the line and this should be central to the development of the SEO campaign plan.

Step 1:
If your company is selling products online the first step is to evaluate which products have a better margin and then go about keyword research. If your company is offering services then the same principle applies, only in evaluating the long-term worth of your potential clients to each service if this applies. The SEO campaign plan should market your most profitable products or services when possible.

Step 2:
Next you need to understand that you must split the keyword that apply to your chosen services or products into core competitive keywords and long-tail keywords. Core competitive keywords will be the more difficult keywords that all your competitors hope to be on page one for as well. The long-tail keywords are less competitive and often by their nature can mean that the person searching is closer to making a decision.

For example a core competitive keyword for a ladies clothes website will be dress, whereas a long-tail keyword for the same website will be one one-shoulder dress or halter neck dress. These long-tail keywords have a higher chance of moving up the rankings of the search engines faster and additionally as the lady searching is looking for a specific style of dress there should be a higher chance that she is ready to buy.

Step 3:
When it comes to deciding your keywords, both the core competitive keywords and the long-tail keywords to include in your SEO campaign plan there are some shortcuts. If you are already running a pay per click campaign you can evaluate the keywords within this campaign in terms of cost effectiveness.

Look at the cost per conversion if you have this information available and you should notice that the long-tail keywords will have a lower cost per conversion, the same principle will apply to your SEO campaign plan. It applies in a different way as you will either be investing a cost in an agency or in-house over a period of time.

Step 4:
Mix and match some different approaches to gathering keyword data. Combine what you have decided from your website and ppc campaign, if you have one and use the following free tools.

You can search on the search engines and you will find a variety of free keyword tools, some of which are very good. In general these offer the more high traffic keywords so to create long-tail keywords you will need to use ppc data or be creative.

Try to step out of your own mindset and put yourself into a potential buyers’ frame of mind. Some search very broadly yet others can be surprisingly specific!