SEO or Search Engine Optimization is considered today as some of the most popular Internet Marketing techniques used by web masters today. The reason for its popularity is because of its effectiveness in increasing the volume of visitors in a website.
However, according to many SEO experts, including those from seo Philippines companies, for an SEO to become successful, in may require a lot of team effort, skills as well as time to achieve its goal. And that sometimes, clients who lack the information about this may feel unsatisfied with the slow results they are getting from an SEO service provider.
There are, however, a number of techniques which can offer faster results than the use of traditional SEO processes. The disadvantage of this is that SEO experts may have to use a number of unorthodox and usually illicit techniques to offer faster results to clients.
Advantages of using Illicit SEO Techniques
Similar to most types of Internet Marketing techniques, SEO is also known for its techniques which cause adverse effects to Search Engine Result Pages or SERPs. These techniques are popularly known in SEO as Black Hat SEO Techniques.
Black Hat SEO is a term used to categorize techniques which aims to manipulate the SERPs, causing adverse effects to the reliability of a search engines capability to deliver relevant results to what searchers are looking for through different search engines, such as Google.
The advantage of this, however, is that it allows for faster results compared to the use of traditional and orthodox SEO techniques called White Hat SEO.
Many SEO companies all over the world employ these techniques, which allows for faster results, which also leads to the satisfaction of their clients. However, there are several disadvantages to the use of Black Hat SEO which can cause dire consequences to clients.
Disadvantages of Black Hat SEO Techniques
Although the use of Black Hat SEO techniques can prove to be very effective for generating faster results compared to the use of White Hat SEO, the disadvantage of using illicit techniques is that if the website was proven to have been using Black Hat SEO, the website will either be warned or banned from a search engines result page, or SERP.
According to many seo services Philippines experts, a popular example of such a case was in February 2006, where Google removed both BMW Germany and Ricoh Germany for using deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.