All posts tagged London

What Makes A Good Seo Consultant

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As a SEO, I think you can only make a sound decision once you’ve had a good long chat with the company – individual whose services you’re considering hiring. The most important thing to look out for are the promises – includes the ones they don’t make. This will tell you a lot about the SEO, his experience and whether he really knows what he is talking about.

Here are some examples of what you should look out for:

1. “I’ll definitely put your website on the top 5 results”
This is misleading and unrealistic to say the least. If you’re lucky, there will be a few hundred thousand web-pages competing with yours on any given keyphrase. Any of those *could* beat you to the top. SEO projects are dynamic and depend on many factors, which makes is impossible to predict results.

A good SEO will merely provide a guide as to what the results may be (or are likely to be) since they are beyond his control.

2. “Yahoo, MSN and the others”
If the SEO starts to promise rankings on search engines other than Google, beware! Why? Well… 1. Google holds 70% of the market
2. High rankings on Google almost always mean high rankings elsewhere, and a SEO should know this.
3. Other SEs are extremely easy to climb in comparison to Google.
4. This is an easy way to divert trick you into thinking you’re reaching a large share of the market, when in fact, if you’re not on Google, you don’t have much of a market.

A good SEO will briefly explain the most popular search engines and how they differ. Then he will explain why Google has such a majority and how his work will reflect this.

3. “I’ll create another website/domain name”
One ridiculous technique employed by several companies in the UK is to create a website (or a page on another website) that will rank highly for a search term, then use that page to link to, or even worse, redirect visitors to your site. What’s wrong with this? Well…
1. It’s a common ‘black-hat’ technique. Say no more.
2. It adds no real SEO value to your website/domain. If you end your contract they pull the plug and you’re back to square one (minus a small fortune).
3. One of the most important aspects of SEO is on-site optimization. It’s about how your content is delivered to the visitors and how your content is organized and what exactly your content is.

A good SEO will carry out a thorough analysis of your website’s code, linking and content then suggest how these can be improved for optimum search engine exposure. External links are a separate topic…

4. If the explanations are vague…
SEO is a huge field and there are millions of variables involved, but in my opinion it all comes down to content delivery. SEO is about getting all the fundamental parts of your website working as smoothly as possible so that your content organized, clearly defined and accessible to visitors and spiders.

If a SEO can’t explain in detail what his strategy is, then it’s likely to fail. I explain every detail of what I do to my clients, not because I want to bore them with jargon, but because SEO is actually made up of many very simple tasks, all of which can be understood by anybody who’s ever used a computer.

A good SEO will be able to explain every task to a lamer (non-technical computer user).

5.a) You’ll be #1 in searches for your company’s name, or…
5.b) You’ll be #1 in searches for “yellow socks delivery in london sw3 on Thursday afternoons by midday”
SEO should enable your clients to find your website before knowing it evens exists. Searching for your company’s name doesn’t require SEO – the user knows what he/she is looking for. This may sound obvious but I have been offered such a service from a SEO company, apparently approved by Google.

A good SEO will thoroughly research the keywords (and variations) most commonly used by people looking for your content/services. He will come up with a list of 2/3 keyword phrases and explain how he’ll target each of those individually. “blue fishtank delivery in london sw3 on Thursday afternoons by midday” should be “fishtank delivery” or “fishtank delivery london”, depending on how fierce the competition is…

6. “We’ll see the results in 5 months”
It does not take that long! If SEO is done via the appropriate means, you should be able to analyse results within a couple a weeks. In fact, much of the work to be done by a SEO can be thoroughly tested, tweaked, fine tuned and analysed even before the project begins. This means the SEO should be able to provide reports on many aspects of SEO even before the search engines update their ranking, which allows you to keep track of your projects progress. Being in the dark for months and praying for good positions is a thing of the past.

A good SEO will have a range tools/techniques (although he may not want to share these with you) that will allow him to keep you informed of developments throughout the project.

Best SEO Company in London Reveals SEO Tips ForWordPress Blogs

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It is a fact that most of the top 100 blogs are made using WordPress. This fact alone communicates the importance why even best SEO company in London puts in time and energy to master the SEO techniques for WordPress blogs. Managing a WordPress is simple, but the efforts required for the SEO of a WordPress site or blog is the same.

Like any other successful blog, the success of the WordPress blogdepends on the combination of SEO techniques and effective content writing. This generates traffic and adds to the online visibility. Thebest SEO company in London recommends the followingfive SEO tactics to increase traffic to your WordPress blog site:

1.Use Tags: As perbest SEO company in London, a tag adds specificity to your posts, which will generate hits in search engines, and help consumers find information that is relevant to your blog site. After writing each post, add tags in the -Post Tags- area. Select specific words and or phrases for targeting. As a best practice, best SEO company in London recommends that s avoid using spam on your tags. 2.Customize Permalinks:Your WordPress blog has a permanent URL, called a permalink. Users can now edit the default structure to incorporate keywords. Best SEO company in London recommends that you should start the permalink structure with a numeric tag as a healthy SEO practice. 3.Use Sitemaps: Sitemaps refers to the list of the pages on your site. Sitemaps helps in generating hits to your web site. Each time the blog is updated the sitemap alerts the search engine. Sitemaps help search engines crawl your WordPress and discover the posts it might not find otherwise. Best SEO company in London recommends to use sitemaps plug-ins for WordPress. 4.Optimize Posts: SEO techniques can be used for regular website as well as in WordPress blogs. You can optimize your posts by keeping your target keywords in crucial areas such as in titles and headings. Ensure that your keywords are relevant to your blog topic. Try to keep your article -natural-, without it sounding too -spammy-. 5.Link Internally:Your WordPress posts should link to related posts, tags and categories within each post. Make key words your anchor text. Internal links such as these will guide visitors to your site and assist search engines to identify posts and pages that are related to your blog.Best SEO company in London strongly believes thatinternal link building is a great on-page SEO tactics that is known to provide visible results.

For business and blog owners it is challenging to manage the SEO therefore, it is suggested to look out for best SEO company in London. These companies are aware of the Google updates and policies and accordingly craft the SEO plan around it. The best SEO company in London rarely would have the common plan for different businesses as it primarily rests on the nature of the business and the targeted audience.

Sick Of So Many Small Seo Tools Scoops I Am Here For You

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Search engine marketing, or small seo tools, is just a marketing technique that is used to improve website traffic and search engine rankings. If your website gets a lot of visitors, the likelihood of increasing sales and popularity also increases. This is every internet site owner’s goal for this reason they seek assistance from SEO specialists to greatly help them increase their profits by optimizing their websites. There are two types of SEO specialists: freelance SEO specialists and small seo tools companies. So if youre a website owner trying to find you to definitely optimize your website, you either seek assistance from an SEO freelancer or an SEO company.

If you are trying to find cheap SEO services, you may want to hire a freelancer to accomplish the task. Usually, the rates of the freelancers are below that of established SEO companies. But as the saying goes, everything you pay is everything you get so be cautious. Hiring a freelancer to accomplish SEO work for you is really risky particularly if you dont know their work ethics and knowledge in optimizing websites. To be sure, ask for references and feedback from past customers. Ask his / her previous projects, ask if the campaigns were successful or not. From there you will know more or less if the person is competent to perform the job.

Small seo tools companies however are already established in this distinct work. They know what to accomplish and they do it well. There exists a connotation that SEO companies charge high due to their services. Well, yes it is true for some, but there are a lot of SEO companies that provide affordable SEO services. Hiring an SEO company is less risky than hiring a freelancer. These people are already tried and tested so youre sure that they will really deliver results. Good results.

Choosing an SEO specialist all boils down seriously to your allowance. In my own personal opinion, if you have adequate budget, It is best to hire an SEO company to accomplish the task for you personally. This way you’re really assured that the work will be done well. You dont need to worry if the task is done properly or not. You just sit back watching your site ranking increase the various search engines.

Whats the difference between freelance SEO consultants and agencies?

The primary difference is obvious, freelancers work as independent consultants. They’re usually self-employed and their client base is often localised, although in theory freelance SEO’s could work from anywhere with customers from anywhere.

SEO agencies offer similar consultancy services but they have a large team. The size of an SEO agency will vary from anything from a couple of individuals to hundreds. SEO agencies often offer other online marketing services like web design, pay per click advertising or display advertising as well as small seo tools.

Price

Just like other service based industries typically freelance SEO’s are cheaper than SEO agencies. Agencies have higher overheads like offices and sales teams, finance departments and account managers. Most freelancers work independently from home offices making their overheads dramatically lower.

Most agencies an freelance SEOs price their work hourly or on a day rate.

Process

The actual SEO process which agencies and freelance consultants follow is generally quite similar. There’s a fairly ripped best practice process for optimising a website which usually looks something similar to:

1 . Keyword research
2 . Technical optimisation

3. On site optimisation

4. Link building
5. Reporting

Terminology and the details of every part of the process will change from agency to agency and consultant to consultant but most will observe this formula generally. Some freelancers may focus on a particular part of the SEO process like link building but nearly all are all rounders who can complete all parts of the procedure.

The greatest difference by having an agency is just about the level of account management involvement which can be useful for larger campaigns with big brands.

Quality

The caliber of SEO work delivered by agencies and freelancers varies so no real comparison may be drawn and as a small business considering working together with the consultant or even a consultancy it is your responsibility to get assurances in regards to the reliability, credibility and performance of who you hire to accomplish your SEO.

Seek references from other customers in regards to the connection with working together with the agency or the freelancer and check their customers results in Google search engine results.

Agencys often sell themselves on the benefit of having a multi-disciplinary team at their disposal made up of departmental specialists like link builders and copywriters. This can certainly be an advantage and often freelancers could offer an improved quality of service and results with more personal experience on your project.

Experience

Having a team may give agencies an advantage in this respect but often freelancers are ex-agency employees who’ve been in the SEO business longer and are at the top of their game. When working with an agency make sure you seek assurances in regards to the connection with the team members working on assembling your shed. Sloppy SEO work conducted by under qualified consultants can in some cases damage your websites search rankings more than it helps.

Managing an SEO campaign has different challenges in various industries and frequently specialist experience working in a certain sector could be a big advantage. Some freelance SEO consultants will specialise in a sector like travel, retail or finance or in a certain geographical area like local businesses in London. Most SEO agencies dont specialise in a sector because they would soon come to an end of prospects (as an agency should only work with one site in a particular niche in order to avoid conflict between clients) this means they may be more generalists nonetheless they may also be in a position to draw on knowledge from other campaigns in the same niche.

Some larger SEO agencies have developed bespoke tools to manage their customers campaigns and generate reports. Technology is unquestionably an essential element of SEO however for the most part the very best small seo tools are available to every one (at a price). Most agency tools are designed to create reports and streamline parts of their SEO process. They are able to certainly help but remember that theres no secret tool or bit of technology that’ll deliver you higher search rankings- only good solid SEO work will do that also it always involves the human touch.

Theres certainly no one size fits all answer for whether a freelancer or agency would have been a better fit for the SEO project. When youre seeking proposals Id recommend conversing with both, comparing the benefits and disadvantages of every and ultimately choose based on the quality of the proposed solution and integrity of personal references.

Seo Expert London Provides Beneficial Seo Analysis As Seo London Services

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SEO London is sought by companies to gain customers and sales. This is accomplished through marketing techniques for products. However, marketing today is much different than it was years ago.

The primary reason for this is newer technology and the Internet. The Internet is the first place people go to for information. People use various search engines to find what they are looking for.

People type in products or services they are seeking into search bars. This is evidence that most people rely on search engine results. Thus, companies want SEO London to help appear high in these results.

The way to achieve high ranking search results is by varied methods. The methods selected for use greatly depend on an SEO analysis. SEO Analysis is a thorough review of a clients business website.

The SEO analysis is an inspection of a clients website URL. The SEO analysis also examines competitors websites for information. SEO analysis report is very helpful to SEO expert London consultants.

SEO expert London consultants evaluate the SEO analysis report. These experts look for a websites strengths and weaknesses. SEO expert London consultants review what competitors are doing.

This information is very helpful in developing an effective plan. This plan includes the SEO services which will help clients. These services are improvements that lead to higher search rankings.

SEO expert London consultants are quite knowledgeable in the field. The SEO London firm shares this expert knowledge with clients. Professionally, clients are told about services and how they help.

This communication is a great way to inform clients and include them. This information arms clients with vital data to make decisions. Clients work with consultants on which SEO services to apply.

This can often include website development or a website redesign. Certain things must go into a website to achieve high rankings. The website content, headings, and graphics are all factors.

SEO London firms also work to build links to other websites. SEO expert London consultants know search engines like links. Higher rankings are a result of many back links to a website.

SEO Expert London consultants have various ways to develop links. SEO London firms apply these strategies and work with social media. Social media networking contributes to higher page rankings as well.

SEO London firms offer various beneficial tactics to help clients. These services vary with clients as all clients have different needs. SEO London firms are reputable, professional, and quite effective.

Why Kpis Are Imperative For Your Website Design Seo

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Every London digital agency has to review the effectiveness of their SEO, advertising and marketing efforts. But these cannot be analysed without drawing out KPIs (key performance indicators), which will lay the yardstick to meet your web design London conversion, time lines and strategic targets.

Performance measurement techniques are there to cater to a specific niche and that is to analyse your returns on investments and objectives. However, KPIs for your website design London stretch beyond the one channel thought process thereby helping with the development of long term marketing and central advantages.
It is the case with many a London digital agency site that they have induced all the right supplements but cannot formulate the correct way to execute the same. Being acknowledged with the fact that your web design London landing page has upped the conversion rate by say, 15% is one KPI. Moreover, other factors such as enhancing lead generation, product inquiries or phone calls by say, 42% adhering to the given timeline and strategic techniques are also KPIs.

The above based website design London instances are formulated on gap analysis i.e. from the current levels of performance to where you have predicted to be. Nonetheless, they throw precious light on your current effectiveness of your web design London site.

Now, when you are looking for results that are rather performance oriented, analysing aspects such as time spent on your London digital agency page, keyword integration to maximise traffic and its relevancy rate are pivotal. In this case, having determined the website design London current bounce rate and what calls to action deliver results on the landing page are the significant factors to look into.

Thus, taking care of the above metrics would permit you to create a basic KPI analysis that would entail performance amplification techniques individually or even across the plethora at any given time. Nevertheless, without the aid of these analytics and statistics, all your web design London business is doing is in-taking part of the information with regards to future sales increment prospects for your web.

The need to be focussed is an integral part of the SMART model:
Specific
Measurable
Achievable
Result-oriented or Relevant
Time-bound

By amalgamating the above with the KISS model (keeping it simple) which would suggest the who, what, where, when and how factors, you can effortlessly articulate the aims and objective for your London digital agency landing page. This permits your website design London to set for itself a realistic yardstick.

The intrinsic values of KIPs lie within its ability to reproduce the effect or to some extent, even know which of your web design London modifications are optimistically affecting traffic, conversion and visitor bounce rate. And not having knowledge of where to attain profits from and how the same can be calculated would only relay your website design London performance over and over.

To sum up then, without the use of KPIs, an amplification of say, 110% traffic via search engines and other strategic aims would not be accomplished thereby not allowing your London digital agency SEO efforts to attain their full capacity.