All posts tagged SEO

Utilizing Search Engines Through Seo Manipulation

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Consider the case of Mr. X who decides to increase his company’s brand presence and consumer awareness over the net. So, he gets a web site made for this very purpose. But then, nobody knows about this little development that has occurred. As a result of this, the website gets lost into the oblivion of a massive search engine like Google. Hence, what Mr. X’s website needs is a visibility boost. This is where a Search Engine Optimization (SEO) can utilize various aspects of the search and rank parameters of the engine to boost the presence of Mr. X’s website. This means manipulation of the website characteristics in order to search optimize it.

The first and most basic technique is website structuring. A well structured website will have simpler codes making it easy for search engine spiders to index and rank it. So, start by applying headers and sub headers. Avoid using Flash images as they can get confusing for search engine crawlers. Instead, try ALT tagging your images. Also, if your website uses dynamic web pages, then remove any session IDs as they do no good to your site ranking. Another area of significance is titling and Meta Links. Meta Tags are the lifeline of any SEO manipulation as they give info on keywords and page summary. So, if you have a proper title for each page along with organized, specific and tight content in small paragraphs, then they turn into effective Meta Data. Also, if you could have different Meta Data for different pages, then that would amp the indexing for every single web page.

Another manipulation technique is acquisition of inbound links. Now, every time you combine your website link to other social sites, they produce special links to your web pages that directly land a visitor onto that page. These are known as Back links also. When back links are generated from respectable sources, they enjoy higher rankings due to the popularity of the link generating site. As a result, these extra links give your website some very appreciable traffic (visitors). ‘Link farming’ is a manipulation method through which you buy links for your site from other places. The fact is that somebody else has already established a bunch of well ranked back links. All you do is buy link(s) from the party and combine them to your website. While the concept of back links remains the same, the manner of directly acquiring a well indexed back link without having to work for it is the only difference.

Then there is a more devious manipulation method called ‘cloaking’, that presents one page to the search engine and another to the visitor. By doing so, you are either cheating the search engine or the visitor. Either ways, this risky and unnecessary method yields higher rankings in certain cases. Nevertheless, good content, clear code and great back links are all that you need for an effective SEO. While optimization should be the goal of any website builder, he/she should try and refrain from over optimizing as it could lead to serious consequences.

Advantages And Disadvantages Of Using Black Hat Seo Techniques

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SEO or Search Engine Optimization is considered today as some of the most popular Internet Marketing techniques used by web masters today. The reason for its popularity is because of its effectiveness in increasing the volume of visitors in a website.

However, according to many SEO experts, including those from seo Philippines companies, for an SEO to become successful, in may require a lot of team effort, skills as well as time to achieve its goal. And that sometimes, clients who lack the information about this may feel unsatisfied with the slow results they are getting from an SEO service provider.

There are, however, a number of techniques which can offer faster results than the use of traditional SEO processes. The disadvantage of this is that SEO experts may have to use a number of unorthodox and usually illicit techniques to offer faster results to clients.

Advantages of using Illicit SEO Techniques
Similar to most types of Internet Marketing techniques, SEO is also known for its techniques which cause adverse effects to Search Engine Result Pages or SERPs. These techniques are popularly known in SEO as Black Hat SEO Techniques.

Black Hat SEO is a term used to categorize techniques which aims to manipulate the SERPs, causing adverse effects to the reliability of a search engines capability to deliver relevant results to what searchers are looking for through different search engines, such as Google.

The advantage of this, however, is that it allows for faster results compared to the use of traditional and orthodox SEO techniques called White Hat SEO.

Many SEO companies all over the world employ these techniques, which allows for faster results, which also leads to the satisfaction of their clients. However, there are several disadvantages to the use of Black Hat SEO which can cause dire consequences to clients.

Disadvantages of Black Hat SEO Techniques
Although the use of Black Hat SEO techniques can prove to be very effective for generating faster results compared to the use of White Hat SEO, the disadvantage of using illicit techniques is that if the website was proven to have been using Black Hat SEO, the website will either be warned or banned from a search engines result page, or SERP.

According to many seo services Philippines experts, a popular example of such a case was in February 2006, where Google removed both BMW Germany and Ricoh Germany for using deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.

Free Seo Tools You Must Use.

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Effective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time.
Here is a list of free and proven for their effectiveness SEO online instruments:

1) http://www.alexaranking.com . It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.

2) http://www.xml-sitemaps.com . Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.

3) http://www.123promotion.co.uk/directorymanager . You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. Its very easy to use it.

4) http://www.123promotion.co.uk/ppc/index.php. This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.

5) http://www.seochat.com/seo-tools/keyword-density . This keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.

6) http://www.mcdar.net/KeywordTool/keyWait.asp . This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.

7) http://www.123promotion.co.uk/tools/robotstxtgenerator.php . You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you dont want to be crawled.

All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.

8) http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.

9) http://www.webconfs.com/domain-stats.php . You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.

It will help you figure out why some of your competitors are ranking better than you.

10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor’s domains.

11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.

12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide.

You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and Overture.

Advantage And Disadvantage Of Seo

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It is no secret that search engines are the number one traffic generating method for driving visitors to web sites search engines account for over 80% of visitor traffic.
– Search Engine Journal

You may open a good shop in your area and stock good items but you never make an attempt to reach out to the people around you. Result? In spite of your honesty you see people stepping into other shops who have either an ad.knack or a glib tongue.

Same is true of online business, perhaps, a lot more complex, for while your shop round the corner may have a few competitors, you have billions of competitors on the world web. How to get a toe-hold in this vast ocean? Not just by making the best website for your supermarket or by making a visually delightful design. Both of this does count if it is backed by a professionally competent and reputed Search Engine Optimizer (SEO) to help you to divert traffic to your site.

But, again, diverting traffic blindly may not help either. It is like a traffic policeman diverting the whole traffic to one direction, disallowing the other direction. The whole traffic will flow to where he points to like the rush of water from the barrage when floodgates are opened. But does even one rider pauses to look at your showcase? Not really.

It is here the SEO works. The good and effective SEO knows how to spot your prospective customers, not just the window-shoppers. Thus it is not just quantity but quality of the traffic that makes the difference. Once you engage a reputed SEO, what results?

o Higher site traffic
o More visibility over competitors
o Greater brand recognition
o Lower cost/new customer
o Increased sales and conversions
o Precise ROI and performance feedback
o Lower promotion costs

Disadvantage
The major challenge of SEO is the presence of billions of pages in the search engine indexes and your position in the SERPS is dependent on a constantly changing algorithm which is not published. Therefore, making your pages visible can require specialist knowledge, constant monitoring and the ability to respond. This is why one that has the pulse of the Net must be entrusted with the job.
With social networks like Twitter, Stumble Upon, Mixx, Digg, reddit, Face book, LinkedIn, and others like My Space and You Tube playing a great role in the web marketing, a business portal must assign the job to the professional best for the best results.

All that’s necessary to learn about SEO companies

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While The technology developments, the searching algorithm of companies likes Yahoo and Google alterations. Thus, in case your site was rated superior few days again, you have no promise that it will persist. Using The adjusting protocol, the spider and the indexing alterations may not crawl in your website. These companies can also be beneficial for your company’s gain. Your company’s website will be visited additional quantity of moments, in case your company’s rank is high in the catalog and your business will gain reputation. And once the site starts getting enormous traffic, you can generally force your merchandise. Promoting your product on-line is one of many fastest means of advertising. You can also create some discount ways of attract additional visitors to your internet website and inside your keep. What are Search Engine Marketing services? These are the companies that’ll aid in improving the organic position of the website. These providers include modifying your site to raised reveal what search engines like google are looking for so that you might get an increased rank and maintaining the rank of the webpage within the -ever -adjusting algorithm- world of net. SEO companies These services are provided by SEO companies. The companies get application experts and information authors. They also protect your page rank by modifying algorithms and transform your website in line with the search engine requirement. They also offer a lot more services like socialmedia marketing, searchengine marketing, content marketing, site planning, etc: a complete internet marketing solution. Optimization providers are only an integral part of Electronic Advertising. They take care of Your Web Status. Pros and Cons There are lots of advantages and few disadvantages in choosing companies for SEO services. To start with, it will be simple for you to control our business. We truly need never to do the excess work on the internet rankings of our site since that’s being looked after by specialists. But, these companies have a charge element attached with it. And sometimes, this factor becomes much price in your wallet. Additionally, you’re sharing several private files with all the service company. So, you’ve got to become mindful before choosing the firm. Nicely, even when it is a price to the company, it has many benefits. Your company may expand in leaps and bounds in case your website has an excellent SEO. SEO providers aid in building a brand. Visit http://www.molchester.com