All posts tagged SEO

Www Vs No Www – An Seo Perspective

By blogger on

There is a lot of chitter-chatter about whether or not to include the “www” portion of web addresses. Since sub-domains are becoming increasingly popular and recognizable, the use of the www in domain names has come under a little bit of scrutiny over the past year or so.

There are people that passionately believe that the www is a waste. Why use a www subdomain when you don’t have to? After hearing a lot of differing opinions, we decided to take a look at why you would (or wouldn’t) use the subdomain www in your urls.

Since we are an SEO company, we looked first at what Google says about it. Matt Cutts described it best when he demonstrated that every instance of a domain is treated differently. In the example, he cited http://www.example.com, http://example.com, http://www.example.com/index.php, etc. are all treated as separate “pages” and attract links and PageRank individually. Most people tend to link to the www version of an address because it has been that way for so long. Taking this into consideration, you might argue that you want to keep the www in the domain. Matt Cutts addressed this as well, and noted that if you decide to choose not to use the www, then you should do a 301 redirect from the www version (http://www.example.com) of your domain to the root domain (http://example.com) in order to get credit for links and PageRank that go to the www domain.

Since you can control which version shows up, and which version accumulates links and PageRank, then logically, you can choose which one to use. Be careful to set up your 301 redirects (permanent redirects) and to set the preferred domain in your Google Webmaster Tools though. As long as you pick one and stay with it, everything will work correctly.

Our official stance – we decided this year to keep the www in our domain, and the domains we build. We set up the appropriate measures in Webmaster Tools and with our 301s to cover our bases. This makes it a little less confusing when we build multiple subdomains such as http://mail.example.com, http://blog.example.com, or http://calendar.example.com. There is a lot of flexibility around this issue, as long as you make sure to funnel traffic, links, and PageRank to the domain instance that you are using. I would advise against going from one version to the other since the www version of your site and the non-www version will be treated as completely different. And, considering most links do have the www in them, we think it is worthwhile to use the instance of our domain people will be most familiar with.

If you are building a new domain or are thinking about redeveloping your existing one, be sure to think about the impact that a major change will have on your domains authority and rank with the search engines. It takes a lot of effort and link building to get results, so be sure to take the right steps and ensure that your domain’s value is protected.

Seo Expert London Provides Beneficial Seo Analysis As Seo London Services

By blogger on

SEO London is sought by companies to gain customers and sales. This is accomplished through marketing techniques for products. However, marketing today is much different than it was years ago.

The primary reason for this is newer technology and the Internet. The Internet is the first place people go to for information. People use various search engines to find what they are looking for.

People type in products or services they are seeking into search bars. This is evidence that most people rely on search engine results. Thus, companies want SEO London to help appear high in these results.

The way to achieve high ranking search results is by varied methods. The methods selected for use greatly depend on an SEO analysis. SEO Analysis is a thorough review of a clients business website.

The SEO analysis is an inspection of a clients website URL. The SEO analysis also examines competitors websites for information. SEO analysis report is very helpful to SEO expert London consultants.

SEO expert London consultants evaluate the SEO analysis report. These experts look for a websites strengths and weaknesses. SEO expert London consultants review what competitors are doing.

This information is very helpful in developing an effective plan. This plan includes the SEO services which will help clients. These services are improvements that lead to higher search rankings.

SEO expert London consultants are quite knowledgeable in the field. The SEO London firm shares this expert knowledge with clients. Professionally, clients are told about services and how they help.

This communication is a great way to inform clients and include them. This information arms clients with vital data to make decisions. Clients work with consultants on which SEO services to apply.

This can often include website development or a website redesign. Certain things must go into a website to achieve high rankings. The website content, headings, and graphics are all factors.

SEO London firms also work to build links to other websites. SEO expert London consultants know search engines like links. Higher rankings are a result of many back links to a website.

SEO Expert London consultants have various ways to develop links. SEO London firms apply these strategies and work with social media. Social media networking contributes to higher page rankings as well.

SEO London firms offer various beneficial tactics to help clients. These services vary with clients as all clients have different needs. SEO London firms are reputable, professional, and quite effective.

seo packages Best Seo Services Seo Business Cheap Seo Services

By blogger on

Web business is a paradox. On one hand, it’s ridiculously to start a business and it’s also extremely cost effective. On the other hand, reaching success can be brutal if you don’t understand how traffic works. Search engine optimization is the key to making your web site accessible to your potential customers. Continue reading to find some amazing SEO tips and techniques which you can’t find anywhere else./p>

Spiders cannot read session ids and dynamic language very well, so remember that when making URL names. Meaningful URLs and relevant keywords make it easier for the search engines to read your pages. This means your website has a better chance at higher visibility.

A product feed is an effective way to grow your client roster and attract a larger number of visitors to your website. Such feeds provide detailed information about your offerings, such as pictures, descriptions and prices. Submit them to major search engines and shopping comparison sites. Add an RSS feed icon on your site or blog, and suggest to readers that they should subscribe to your site’s feed for all of the latest updates.

Creating a site map can really have a positive impact on your business, as search engines are able to index your pages more easily. A site map, or navigation bar, will let the search engines know about a given page from every other page on your site. Even if your website is just a hole in the wall compared to giants like Amazon, a site map does wonders for your search engine optimization.

To increase your search engine ranking, include written transcripts of any audio and video content on your site. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Before beginning a website, research information about your keywords. Wisely choose which keywords to use on your website and in your titles. This allows you to know what potential visitors are looking up in your category. To boost your search engine rankings, make sure these key items are highlighted throughout your site.

Web sites most likely to have the most traffic are those that show up in the first few pages of search engine results. Use the tips you just read to help attract visitors to your website or your blog. Optimizing your site or blog can do a lot for your business.

Mobile marketing. is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences.

Ten Essential Tips Ofr Delivering Successful Seo

By blogger on

tips for effective SEO:

Tracking

Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.

Build great design

To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:

Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download

Write effective Title tag on the page

Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.

Body text

On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page

Domain and the URL

Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.

H1, Bold, Italics

You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.

Anchor text

Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.

Write fresh content

Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.

Linking

Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:

See: www.barracuda-digital.co.uk/linkbuilding

Page submission

Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.

Evaluate Your Websites Performance With Seo Services

By blogger on

Does your business leveraging effectively on search engine optimization (SEO)? How frequently do you evaluate your SEO performance? SEO is a regular process and requires an updated check on its progress from time to time. SEO constructively helps in ranking high on Google, Bing and other search engines and attracts a large number of organic visitors towards the site. Considering that ranking is a natural phenomenon, it is important to keep a check on the SEO performance from time-to-time.

Across the market, there are many companies which cater to the SEO services, yet you can go for Chicago based SEO firms. They deliver effective SEO services by providing:

Keyword rich website content

On-page optimization techniques

Off-page optimization techniques

Among various SEO services, SEO evaluation involves huge significance. The Chicago based SEO companies keep a track of the ranking on all the major search engines and make sure that the site sustains higher rankings all the time.

The evaluation involves checking of keywords ranking, link popularity and index freshness and frequency. SEO companies based in Chicago present a realistic picture of the current competition in the online market. They will guide you with the SEO initiatives that should be taken to make your website better.

SEO evaluation makes sure that the content is comprehensive, unique and factual, yet updated at regular intervals. It helps in maintaining the quality, focus and quantity of the content in a website. Furthermore, evaluation process of SEO keeps a check on web server performance, HTML code quality, browser compatibility, traffic volume and other factors.

SEO companies in Chicago undertake initiatives in evaluating a website through all aspects. The process of SEO evaluation involves checking of the visual design of a website and also, keeping a track of features like page layout, branding, consistency and others.

Well planned SEO evaluation gives an insight on the improvement areas of a website and how better it can be improved. The more critically your site is evaluated, the more are the chances for your business to progress. In addition, a strong check on the performance of a website gives you a clear picture if you got maximum returns on your investments (ROI). The Chicago based SEO companies offer cost effective services in optimizing your site to higher search engines rankings.

Let Chicago SEO companies come at your assistance and enable you to make your business more productive and at par with the current SEO trends!