All posts tagged URL

Reasons Why Hiring A Professional SEO Company Is Important

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Do you really need an SEO service provider? Can they really make a difference to your online business? These are the common questions asked by newly established online businesses. If they do not have any knowledge in the world of online advertising, they are probably asking if hiring a professional SEO provider like SEO Norwich can really make a difference.

Search Engine Optimization (SEO) is a very important part of the online business community. If you want to make sales online, you need to perform SEO methods to make sure that you will have more web traffic and more customers. But, some business owners who do not fully understand how they work are asking a lot of questions about this especially when it comes to hiring an SEO professional like SEO Norwich.

If you are in doubt on the services offered by these professionals, here are some of the reasons why hiring professionals like SEO Norwich is very important for your online business.

Majority of Web Traffic Comes from Search Engines

Aside from search engines, how do people find websites on the Internet? If they haven’t seen your website, it is not possible for them to know your website’s URL. Basically, most of the traffic comes from search engines and people rely on these search engines when they are looking for information or if they are looking for something to buy. You will need a professional to help your website rank on the different search engines and for it to be visible to people who are searching for the products and services that you are offering.

There are Thousands of Websites on the Internet

With thousands of websites on the Internet, do you really think that you are the only that is offering your products and services? If you are selling gadgets, you will probably see thousands of companies from around the globe that are selling the same thing. It means that the competition is greater. The only way for you to compete with these companies is to hire a professional such as SEO Norwich. They will help your business compete with other businesses on the same niche.

It is More Affordable?

Just imagine the amount that you will have to spend by paying TV stations for advertisements and printing out thousands of flyers and billboards just to advertise your products and services. You will surely spend thousands of dollars just to get the attention of your customers. Well, if you hire SEO professionals to promote and advertise your website, you do not have to pay thousands of dollars just to get the results that you want.

Experience and Knowledge

You can expect that the SEO professionals like SEO Norwich have enough knowledge and experience on the field. Actually, it will depend on the company that you will hire but most of the service providers out there are experienced and knowledgeable professionals that will not only help you promote your website but also provide some helpful ideas to improve your online business.

David Duncan is the sales director at Square Social, an enterprising digital marketing agency which provides social media services, content creation and SEO Norwich services.

Be Smart! Seek Seo Consultancy!

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What is SEO?

Search engine optimization commonly known as SEO, is a powerful and operative web marketing methodology which assists to intensify the ability to view a website or a specific webpage in the search engine. SEO enables to present accurate and the best results in response to search query. SEO is an effective web marketing tool for all internet users.

What is SEO consultancy?

There are numerous SEO consultancy and SEO agency establishments worldwide, in which SEO UK firms are indeed the most pursued due to immense productivity and popularity. These SEO firms provide consulting services that are tailored to suit the exceptional requirements of internet users and industrial websites with many products and tactful strategies to strive in the fast paced and competitive business sector and unique target markets. These consultancy services provide research tactics, accurate analysis for all websites and internet users who are facing complications with search engine visibility. The key aspects of SEO consultancy services are that the consultancy program commences with an SEO assessment which surveys in detail the key elements that have an influence on the search engine visibility. This includes technical framework, data content and link profiles. The consultancy services also enjoin their potential customer to apply strategies and tactics and keep one informed of the forthcoming changes in the search engine algorithms that could affect the enactment of the websites. Every amendment and modification of ones website is documented in detail. The customer/ companys consent is always sought before any alteration is made to a specific website.

SEO consultancy services are customer friendly

SEO establishments and their SEO analysts always focus on the SEO specifics. These consultants make sure that every aspect of the overall business state inclusive of the branding, positioning, evaluating models and mainly focusing on the customers desired keywords, codes and website links. These SEO consultancies are customer friendly and do share their proficiency and experience along the way with the clients /company who require assistance with their web rankings.

SEO Consultancy services include:

Competitor analysis determines the requirements to be instigated to efficientlystrive in the business market for targeted key words.
Analysis of a websites framework – This is inclusive of the prominence ofcoding,rapidity, IP address, robots.txt file, sitemap configuration and URL/filename naming
Assisting clients with the right keyword helps the customer in targeting the accurate keyword phrases for target markets.
Assesses content of a site to ensure that it is portrayed in such way that both search engines and site visitors will find it simple to comprehend

SEO consultancy services comprises of accurate analysis, comprehensive recommendations, latest modernisms and developments in SEO. SEO consultants are customer friendly and deliver their best. Thats one requires for a high web ranking to boost their business tactics. The future of the business sector relies majorly on SEO. SEO is the key element to victory!

Great Techniques For Seo And Link Building

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In my days as a SEO consultant I’ve seen too much people making the same mistakes and I’ve decided to write down a few guidelines you should follow when doing search engine optimization or link building for your website. Here are 4 ideas to get you started:

1. Don’t Throw Away Your Links

A very common problem for many webmasters is that 70% of their incoming links point to www.yourwebsite.com and 30% of their incoming links point to yourwebsite.com. Search engines think that these are 2 completely different pages on your website, therefore the content on www.yourwebsite.com gets only 70% of the “link love” it actually deserves. How to fix that? You need to make a 301 Redirect from one page to the other and your problems are gone. Look into the folder with index.htm, index.php or whatever your website is using. There should be a .htaccess file – if there isn’t one, simply create it with any text editor. Once you have a .htaccess file, add those lines to it:

RewriteEngine On
RewriteCond %HTTP_HOST ^yourwebsite.com [NC]
RewriteRule ^(.*)$ http://www.yourwebsite.com/$1 [L,R=301]

2. Deep Linking

Don’t spend all your efforts on building links only to your homepage (e.g. www.yourwebsite.com). Having lots of links pointing to other pages on your website tells search engines that there is good content to be found all over your website. Pointing all your links to your homepage is a sign for search engines that your website is shallow and doesn’t provide as much value to the visitor as it should.

3. Secret: A Great Way to Get Free High-PR Links!!!

This is an idea we haven’t shared with anyone so far, but our registered members really deserve to know about it. There is a way for you to obtain highly relevant High-PR links for free! How to do that? Take a look at some quality, trusted directories (such as Yahoo, DMOZ, Business.com, Aviva) and find the category that is closely related to your niche. Click on the websites listed there and you will see that quite many of them are dead! Now use a query on Google such as “link:www.somedeadwebsite.com” to see who is linking to those websites. Inform administrators of the websites, linking to dead pages, that they have a broken link on their website and in a large majority of cases they will be happy to replace their broken link with a free link to your website. Yes, it’s as easy as that!

4. Use Smart Anchor Text

Linking to your website with the words “Click here!” isn’t nearly as helpful as linking to it with something related to your niche, e.g. “used car parts” if you are in this business. However, you should get the right natural looking mixture of the anchor text throughout your incoming links! Rule of thumb: use various keyword phrases in 70% of your incoming links, your URL in 20% and various “click here” variations in the remaining 10%.

Following these 4 guidelines your link building will be way more efficient and your website will appear much higher in search engine results pages, bringing you larger amounts of free traffic and free traffic is what you really want!

Free Seo Tools You Must Use.

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Effective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time.
Here is a list of free and proven for their effectiveness SEO online instruments:

1) http://www.alexaranking.com . It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.

2) http://www.xml-sitemaps.com . Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.

3) http://www.123promotion.co.uk/directorymanager . You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. Its very easy to use it.

4) http://www.123promotion.co.uk/ppc/index.php. This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.

5) http://www.seochat.com/seo-tools/keyword-density . This keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.

6) http://www.mcdar.net/KeywordTool/keyWait.asp . This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.

7) http://www.123promotion.co.uk/tools/robotstxtgenerator.php . You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you dont want to be crawled.

All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.

8) http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.

9) http://www.webconfs.com/domain-stats.php . You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.

It will help you figure out why some of your competitors are ranking better than you.

10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor’s domains.

11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.

12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide.

You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and Overture.

Quick Seo Tips Even A Beginner Will Master

By blogger on

First, we start with the keyword. Be sure you have a unique keyword as title tag on every page of your site. Do not put the name of your company unless you are already a major brand. If you really feel to put, place it at the end. For example, it will be better to put tag delicious hamburger in town than tag burger queen. People tend to search the product name than the company itself.

Second, content is king. What you have to always bear in mind is that you must have a good, well-written, and unique content that focuses on your primary keyword or keyword phrase.

Third, if content is the king, then links are the queen. You must build a network of quality backlinks using your keyword phrase as the link. Try to get backlinks from blogwalking to content-related blogs.

Fourth, talking about the queen, when you do the link building, think quality not quantity. One single, good, and authoritative link can contribute a lot for your site than a dozen poor quality links.

Fifth, socialize. Understand the social marketing since it is a strong part of SEO. The more you get yourself know about sits like Digg, del.icio.us, Facebook, etc., the better you will be able to compete in search.

Sixth, do not overdo the anchor text. If you make all your inbound links looked same, it will look like automation which Google frowns upon. Use your URL sometimes and your company other times. For instance, put Gumbo Diet Gel occasionally, Diet Gel as well, Gumbo Powerful Diet Gel some other times, etc.

Seventh, if you do not want your website to change often, publish a blog. Writing fresh contents regularly will surely help improve your rankings. Be sure to add new and useful content that has relevancy to your site in the eyes of the search engines.

Eighth, SEO is not a one-shot process. The search landscape changes daily, so keep working on it until you get the results you are expecting. It may take months, or even years. But once you get the trick, youll get it done quick.

Ninth, quickly make your template friendly to search engine. The fact already tells that search engine prefers site with stable speed loading. Change your template into the simple one to make it more friendly to the search engine.

Last but not least, remember that the point of SEO lies on what you are saying, how you are saying it, and what you have set for determining your sites performance. So, be always aware of how you build the website and its SEO.