All posts tagged White Hat

Top Ten List Of White Hat Seo Strategies

By blogger on

With this article I want to provide my top ten list of “White Hat” SEO strategies.

10) Forum Contribution – This strategy allows you to place knowledgeable comments on forums that are applicable to your online business. You place a link to your site in the signature for positive back linking.

9) Business Blog – You can use a blog to enable your customers to view you as more personable, but the marketing aspect and back links are a positive “White Hat” strategy.

8) RSS Feed – This strategy can be used in list building and in syndicating your web content and blog posts to interested individuals. This allows visitors to know every time you have new content to share.

7) Site map – By creating a site map useful to Google and Yahoo you will find they have a much easier time mapping and applying appropriate rankings. You are simply helping to speed up improved site rankings.

6) Link Requests – Don’t be bashful about sending out link requests to business acquaintances. These might be reciprocal links, but they don’t have to be. Back links to your site have a significant impact on improved site rankings.

5) Request Site Reviews – Visit an applicable business forum and request visitors review your site and provide honest feedback. Learn what you can from the feedback and make changes, but also realize you have increased site traffic and left your site link for others to follow.

4) Directory Submission – Submit your site information to general directories. However, when it comes to more specific directories make sure to send your information only to directories related to your business.

3) Update Your Site – Do not allow your site to remains static. Search engines like new information. If your site always stays the same it will not give either your visitors or the search engines a reason to spend much time with your site.

2) Original Content – When possible supply as much original content as possible for your site. This is gold to search engines. They place a high premium on knowledge-based, keyword enriched articles. However, this is not a once and for all proposition. Routinely replace content so your visitor and search engines have something new to read.

1) Article Submission – The nature of free article submission sites can allow you to take new or retired content and make it available for other sites to use. This strategy is especially useful in helping other sites while improving your ability to gain highly strategic backlinks due to the mandatory link provision in free article use.

Hopefully this helps you understand a bit better some of the things you can do legitimately to improve your site rankings and market your website to your best ethical advantage using “White Hat” SEO principles.

A Brief Idea Of Seo And Its Services

By blogger on

INTRODUCTION
Search Engine Optimization encompasses a wide range of techniques to enhance the visibility of a website among the search engines, majorly targeted at Google, as a part of Digital Marketing. This is one of the vastly availed techniques from digital marketing companies integrated into the business strategies to facilitate better results and online success.
TYPES OF SEO:
Search Engine Optimization can be categorized in two different ways. The first categorization is based on the type of Search Engine Optimization whether it is done off-page or on-page. The classification is simple:
On Page SEO
Off Page SEO
ON PAGE AND OFF PAGE SEO
As the names themselves indicate, the first one On Page SEO deals with the kinds of SEO techniques which are applied for and in the website. This technique again has a number of techniques like website structural optimization, on page content optimization etc.
You can now easily guess what Off Page SEO means. It deals with the application of techniques that would enhance the page rank and visibility of a website among the search engines off the site. Some techniques like keyword research process which are later used in Ad campaigns, planning of campaigns and execution are part of this off page optimization.
WHITE HAT AND BLACK HAT SEO:
SEO techniques classified on the basis of ethical protocols of the search engines like Google are White Hat and Black Hat SEOs.
White Hat SEO comprises of the techniques which follow the guidelines and protocols suggested by the search engines like Google. This method not only focuses on following the guidelines, but it aims at providing what an average user looks for in a website rather than just concentrating in entering the good books of a search engine. White Hat SEO, though a slow-yielding process, is always the best and genuine process of optimizing a website.
On the other hand, Black Hat SEO is a collection of unethical or simply search engine unapproved techniques that are used by some in order to facilitate fast achievement of reputation and page rank. These techniques are always risky as there is a high chance of the search engines penalizing the website for using them. With the new Google algorithms like hummingbird and penguin, the Black Hat SEO techniques have become more vulnerable and websites could easily be penalized.
THE MAJOR SEO TECHNIQUES:
The following are the variety of SEO techniques that would enhance site visibility, increase the page rankings and bring a website to the top.
oWebsite structure optimization techniques
oKeyword Research Process
oOn Page Content Optimization
oPlanning of Campaigns and Execution
It is essential that every SEO service mentioned above must be implemented by an SEO company effectively to achieve success in optimizing the website both on and off the page.